Import your partners, customers and delivery relationships. See what's missing, what's changing and where to focus — and as your data grows, which relationships actually drive customer outcomes.
Partner counts are easy. Customer outcomes aren't. Level-1 referrals are simple to count, so they win the budget — while the relationships that keep customers stay invisible in spreadsheets and CRMs built for pipeline.
CSV or Excel, with flexible mapping. Partners, customers and the delivery relationships between them.
Counts, concentration, coverage gaps, and the relationships too data-poor to score yet — shown honestly, not smoothed over.
Monitor the relationships that matter: health, sentiment, renewals — and, ultimately, which parties produced each customer's outcome.
Measure at the customer. Attribute across the ecosystem. Every measure is role-neutral: nothing in the arithmetic distinguishes a partner from a customer — only what each party did, and when.
How much faster does the ecosystem get a customer from need to the right solution than they would have managed alone?
A ratio; 1.0 means no advantage. median days-to-close, direct ÷ ecosystem-sourced, reported per referral route. Withheld on thin samples — a blank is honest, an estimate is not.
How much of a referrer's credibility travels with the referral?
win rate of deals referred by a party ÷ win rate of unreferred deals. The referrer can be a partner or a customer — same formula, same axis. It measures conviction, not speed.
Is this customer actually succeeding?
The customer's own score, 0–10: product adoption · engagement quality · advocacy · business outcomes · sentiment, weighted over the components that have data. A partner's number is never computed here — it is derived from the health of their customers.
How much of the customer's total need does the ecosystem actually meet?
0–100%: needs met by the ecosystem ÷ total needs, importance-weighted. Above 80% the ecosystem is a complete solution; the unmet needs are your partner-recruitment brief.
Which parties produced this customer's outcome, and in what proportion?
A share of 15 weighted points per customer — Acquisition ×1 · Onboarding ×2 · Adoption ×3 · Retention ×4 · Expansion ×3 · Advocacy ×2. A party present only at acquisition can earn at most one point of fifteen: a partner measured purely on pipeline is being judged on roughly one-fifteenth of the value they could create. That arithmetic is the Partnership Paradox, stated precisely.
Deterministic scoring on every tier; a monitored relationship buys the per-relationship score and the reasons behind it. Definitions follow Customer Outcome Intelligence v1.0 — the thinking behind the product ▸
Unlimited users and portal partners. Paid tiers are coming soon.
No SOC 2 yet — and we won't imply otherwise. Read the security page ▸
No. PRMs manage partner pipeline; Entwine connects partnerships to customer outcomes. It complements a PRM or CRM rather than replacing one.
A CSV. No integrations are required on the Free tier — import your partner list and Entwine shows you what you have.
Yes: no card, no seat charges, no portal caps. Free for 5 monitored relationships.
Nothing is lost. Your registry keeps growing; scoring simply pauses for additional relationships until you free a slot or upgrade.
Hosted on DigitalOcean in the US, with fail-closed tenant isolation. See the security page for the full picture.
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Every new workspace starts on the Free plan — 5 monitored relationships, unlimited users & portal partners. Upgrade in-app whenever you're ready.